困難なときの評判

ソーシャルメディアとスマートフォンの時代、優れた危機管理は、生命を救い、環境被害を制限し、事故対応コストを削減し、海運会社の評判を守ることができます。大事故が発生すれば、人々の関心が集まり、TwitterやYouTubeで画像や動画が数分で拡散されるようになりました。しかし、メディアの劇的な変化にもかかわらず、緊急事態に対処するために適切に事前準備している会社は10社に1社という報告があります。P＆Iクラブは弁護士、専門家とともに、チームの力で船会社の危機管理対策にご協力します。

The views and opinions expressed here are solely those of the original author or contributor. These views and opinions do not necessarily represent those of the UK P&I Club.

In the day and age of social media and smartphones, good crisis management can save lives, limit damage to the environment, reduce the overall cost of the response, and protect the reputation of shipping companies.

Speed of social media

The shipping industry does not often attract significant or widespread public or media interest. However when a high profile incident occurs, wide spread interest follows and the images and video tend to appear within minutes on Twitter and YouTube. Journalists, bystanders, even seafarers have the ability to capture footage on the spot.

A report conducted by law firm Freshfields Bruckhaus Deringer LLP in 2013, showed how fast and how damaging social media can be.

The findings reveal how the ever-increasing popularity of social media has accelerated the speed at which news is distributed. In today's 24/7 multiplatform media environment, a negative story can go around the world in minutes. Yet despite this dramatic shift in the media landscape only one in ten companies in the Freshfields study were adequately prepared to deal with an emergency.

Infographics from Freshfields Bruckhaus Deringer llp (2013) Containing a crisis: Dealing with corporate disasters in the digital age

Advance preparation

A well run emergency response begins far before any incident has occurred, implementation of procedures and training is paramount to an effective incident response.

If things go pear shaped, remember the core priorities of the response:

People

Environment

Assets

Reputation

Media response - No comment is a comment. No can mean yes!

When making statements to the public or news outlets it is important to only report the facts, maintain honesty & balance, dismiss rumour and speculation, defend reputation, and be mindful of any victim's relatives.

Team effort

If your shipping company responds and manages a crisis well, it can come out of the incident with a better reputation than before. 

Of course, a shipping company does not go into such a crisis alone. A co-ordinated team effort with the P&I Club, H&M, lawyers, and experts provides the recipe for a successful crisis management.