UK P&I Club, a leading provider of P&I insurance and other services to the international shipping community, has launched a gaming app ‘Risk Ahoy’ to coincide with International Shipping Week, to highlight the hazards that those on board ships face on a daily basis in an engaging and interactive manner.
‘Risk Ahoy’, has been developed by the loss prevention department of UK P&I Club, is available on iTunes and Google Playstore, and has been intuitively designed to allow users to dip in and out of the action, with short, medium and long modes available. Players navigate their ship through 38 colourful levels of increasingly challenging difficulty, working their way through the various mini games, while identifying and avoiding common on board hazards.
Everyday seafarers make millions of decisions that can impact the safety of their ship and individuals on-board. Human error, failure to spot an issue, or even an over familiarity with the dangers can lead to incidents occurring.
By taking a gamified approach, UK P&I Club hopes to overcome barriers such as culture, language and rank and engage with crews on the issue of loss prevention in a novel and fun manner. For civilians, ‘Risk Ahoy’ can act to raise awareness of the dangers on board ships as well as piquing the interest of a younger generation of players to consider a future career at sea.
Gamification is, amongst other things, a way for businesses to add fun and competitiveness to a subject matter that might typically be difficult to communicate to a chosen audience.
Gamification provides an opportunity for businesses to entertain, challenge, educate and reward their chosen audiences. Gamification engenders engagement which in a fast-paced, distraction-laden world makes it one of the most exciting and powerful communication channels for businesses today.
George Devereese, Senior Loss Prevention Executive, said: “Loss prevention isn’t always the most exciting or easiest subject to communicate. UK P&I Club is committed to finding new ways to share our knowledge and expertise in the promotion safety at sea. By developing an interactive game that has educational value and provides a fun experience, we hope to put the issue of loss prevention to the forefront of people’s minds.”
For further details, please contact:
Jonathan Atkins / Alastair Doyle / Helen Cotton
+44 (0) 20 3697 4200
Notes to Editors
The UK P&I Club is a leading provider of P&I insurance and other services to the international shipping community. Established in 1865 the UK P&I Club insures over 239 million tonnes of owned and chartered shipping through its international offices and claims network. ‘A (Stable)’ rated by Standard & Poor’s with free reserves and hybrid capital of $558m, the UK P&I Club is renowned for its specialist skills and expertise which ensure ‘best in class’ underwriting, claims handling and loss prevention services.
The UK P&I Club is managed by Thomas Miller, an independent and international insurance, professional and investment services provider.
Thomas Miller is an independent and international provider of insurance, professional and investment services.
Founded in 1885, Thomas Miller’s origins are in the provision of management services to mutual organisations, particularly in the international transport and professional indemnity sectors; where today they manage a large percentage of the foremost insurance mutuals. Thomas Miller also manages insurance facilities for all the self-employed barristers in England & Wales, as well as trustees of pension schemes, patent agents and housing associations.
Principal activities include: