the latest initiative from the UK P&I Club's Loss Prevention Team is a novel way of highlighting the risks on board. The team have created an app based game which takes players through multiple levels of increasingly challenging difficulty, working through various mini games, while identifying and avoiding common on board hazards.
Gamification is a word that entered modern parlance in 2003 but did not gain widespread usage until 2010 and now finally in 2017 it is starting to enter the maritime conciseness. Gamification is, among other things, a way for businesses to add fun and competitiveness to a subject matter that might typically be difficult to communicate to a chosen audience.
Gamification provides an opportunity for businesses to entertain, challenge, educate and reward their chosen audiences. It stimulates engagement, which in a fast-paced, distraction-laden world makes it one of the most exciting and powerful communication channels for businesses today.
With its dispersed employee base and long lines of management from Ship to Shore the Maritime Industry is uniquely placed to exploit the potential of this medium. Companies already employ Computer Based Training (CBT) and video based learning / reinforcement to enhance the training experience received by its employees. By using games to supplement this learning then we could ensure continued training of our personnel and bring awareness to topics that may otherwise seem dull and tedious.
Major companies ashore have already adopted this style of training with much success. In 2012, Metro Trains in Melbourne launched “Dumb Ways to Die” to promote rail safety. According to Metro Trains, the campaign contributed to a more than 30% reduction in "near-miss" accidents.
By utilising such emerging technologies and engaging with our seafarers, in a way that they have already stated is important to them. Risk Ahoy! is an adjunct to the Club's other extensive loss prevention initiatives and the Club hopes it will reenergise learning, awareness and communication of some of the risks on board for crew.
We'd love to hear your thoughts on the game. If you have any feedback, please contact the Loss Prevention team on: firstname.lastname@example.org
The Loss Prevention Team produce a wealth of publications to help our Members mitigate risks. Most of these publications can be downloaded as a pdf from our website here. If you would like hard copies, please contact the LP Team on: email@example.com
The Team also offer crew training seminars for Members - If Members would like the Club to participate in their crew seminars, please get in touch with your usual Club contact or the Loss Prevention Department.